PB&J Consulting
Your trusted partner to thriving in the Wild West of Web3
Hands-on Embedded Experts
Advice is cheap, execution is priceless.
Whether you’re months from launching a token or already managing a healthy treasury, PB&J listens to your vision, assesses your needs, and deploys the right blend of resources to get you from A to B. We’re more than pretty reports or slides, we direct every step of the process so you maintain focus on what you do best - your product.
The One-Stop-Shop for Your Token Launch
Your one chance at initial public liquidity.
Launching a token may be your project’s most significant and defining capital event - and you only get one shot to do it right. We bring together hands-on experience, partnerships with launchpads & exchanges, and lessons from studying thousands of other launches. We’ll assemble and direct the best teams for your Web3 vertical from our relationships across community builders, marketing, PR, investors, market makers, and strategic partners.
End-to-End Digital Asset Treasury Services
The launch is just the beginning.
With a tradable token and newly established treasury, the journey has only begun to grow, diversify, and invest your project’s cryptoassets. PB&J assesses your operational capital requirements, growth objectives, and risk tolerance to construct a treasury portfolio tailored to your business needs. Leveraging proprietary trading strategies and the latest on-chain protocols, our investment professionals build, automate & manage your treasury assets so you can get back to building, scaling, and delivering for your community.
Our Services
Tokenomics & Architecture
Creating a successful token requires strategic design and architecture. We help you devise a blueprint for your token, focusing on governance, utility, integration, and value creation that aligns with your business objectives.
Unified Launch Services
We deploy an integrated team of investors, executives, marketing/PR/community, and digital asset investment professionals to maximize the impact and capital secured from a digital asset token launch.
Treasury Management
From market-making to managing dynamic on-chain liquidity to proprietary investment strategies, PB&J delivers a comprehensive solution optimized for your project’s short-term cash needs and long-term growth objectives.
Strategic Partnerships
Deeply rooted in the Web3 community, PB&J understands we’re all building this industry together. Whether we identify opportunities among our portfolio companies, investor network, or creative new product ideas, we’re on your team to drive success. After all, there’s no “I” in PB&J.
Why PB&J?
We’re the opposite of an hourly or fixed-fee consulting agency - we’re an integrated part of the team of every project we choose to work with. Our compensation is aligned with the project's success, ensuring we have skin in the game just like you do. Contact us to learn more about how we go together like the age-old perfect combination of peanut butter & jelly.
Clients & Partners
The Team
Meet the engineers, traders, strategists, and experts behind PB&J.
Michael Jelen
15+ years in traditional consulting, in data analytics, software development & ML/AI for financial services multinationals. Co-authored Abu Dhabi's policy & strategy for blockchain adoption in 2018. Strategic advisor specialized in token launches, market making, and digital asset treasury management.
Tyler Martin
An algorithmic trader with 10+ years in global equity futures and 5+ years in digital asset treasury management. Formerly the CIO of a US-based digital asset hedge fund, he excels in optimizing investment strategies and delivering exceptional returns. Trusted for his expertise in navigating both traditional and digital markets, he remains at the forefront of financial innovation.
Byanca De la Fuente
A frontend web developer whose skills begin with React and Typescript, and extend well into all aspects of building web3 applications. Though early in her career, she has already experienced success with wins in multiple crypto conference hackathons, open-source smart contract contributions, and the successful launch of the Lunar Blossoms NFT collection.
Paul Kreternov
Former Head of Product for a top 50 DeFi DAO with $1B+ TVL. Pioneer of on-chain bonds for DAO treasuries. Trusted digital asset liquidity advisor to leading protocols.
Jesse Springer
Seasoned product manager with 15+ years of experience in financial services dedicated to bringing crypto to the masses. He excels in strategic market research, investor relations, and leveraging his deep understanding of capital markets to drive business innovation and growth.
Greg Peterson
7+ years as a crypto professional in operations, community, and communications across projects in DeFi, GameFi, and NFTs.
Deborah Wang Jelen
ATX DAO crypto evangelist. Former investment professional with over a decade of experience in investment banking and private equity. Previously led operations for a US-based digital asset fund with assets under management of less than $50 million.
Tanzim Taher
9+ years specializing in data science and micro-finance utilizing Python, pandas, numpy, TensorFlow, and PyTorch. A skilled leader of product development with strategic machine-learning applications.
Naji Osmat
Founding Research Lead at Stashed Wallet and CFO at Rentible.io, excelling in tokenomics, investor relations, exchange integrations, and liquidity enhancements. Worked with Lens Gardens NFT, innovating in dynamic NFTs and gamifying user incentivization.
Mazen Ali Jaber
Engineer with ~20 years of experience applying technology to improve human and economic outcomes for the Abu Dhabi government across infrastructure, transportation, blockchain, government services, machine learning & artificial intelligence.
Jack McCloskey
Systems architect and software engineer with 15+ years of experience developing custom technology solutions to improve business processes.